September 28, 2012
Nasty Pig Debuts Technically Insane Collection
Mark Thompson READ TIME: 2 MIN.
Insanity reigns - again.
Nasty Pig has released its Fall/Winter 2012-3 collection and ad campaign with the provocative title: "Technically Insane."
As you surely know by now, the New York-based brand creates some of the world's sexiest streetwear. In their words, they make "kick-ass gear for alpha males."
Inspired by the boundary between creativity and insanity, Nasty Pig's Fall 2012 line includes the brand's first-ever raw denim jean, long johns, and the Delusional Fleece - a high-concept take on the traditional cable-knit sweater.
The "Technically Insane" campaign debuted with its own gallery of photographs by Creative Director Frederick Kearney on NastyPig.com.
"The campaign illustrates the ideas behind the collection, such as confinement and release," said CEO David Lauterstein.
"Also, it features a lot of hot guys in our gear, which we've found that our customer appreciates."
NASTY LINK: Nasty Pig
ADDITIONAL NASTY DETAILS:
NASTY PIG FLAGSHIP STORE:
265A West 19th Street
New York City, NY 10011
PHONE:
(212) 691-6067
EMAIL:
[email protected]
HOURS:
Monday to Saturday, 12:00pm - 8:00pm EST
Sunday, 1:00pm - 8:00pm EST
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A long-term New Yorker and a member of New York Travel Writers Association, Mark Thompson has also lived in San Francisco, Boston, Provincetown, D.C., Miami Beach and the south of France. The author of the novels WOLFCHILD and MY HAWAIIAN PENTHOUSE, he has a PhD in American Studies and is the recipient of fellowships at MacDowell, Yaddo, and Blue Mountain Center. His work has appeared in numerous publications.
