Jennifer Lopez Announces Booty Balm

Wednesday July 27, 2022

Jennifer Lopez Announces Booty Balm
  (Source:JLO BEAUTY)

It's only fitting that the woman behind the world's most iconic booty releases a booty balm, isn't it?

The first body product in Jennifer Lopez's JLo Beauty line, Firm + Flaunt Targeted Booty Balm is clinically proven to firm the skin's appearance, help improve skin elasticity, and fade the appearance of stretch marks in targeted areas like the booty, hips, and thighs with a blend of powerful active ingredients like invigorating Guarana Seed Extract and Pink Pepperslim.

"For me, it's all about feeling confident in your skin, no matter what," said Lopez via a press release. "We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs. It's all the power and science behind JLo Beauty, now for body."

Not only is the product as sexy as its founder, but it has the science to back it up. In a clinical study, 100% of participants demonstrated a measured increase in hydration immediately after application. After four weeks of use, 71% demonstrated a measured increase in skin texture and smoothness, and after eight weeks, 74% demonstrated a measured improvement in skin elasticity. After eight weeks of use, 76% of users said that they had more confidence thanks to the Booty Balm.

What do you think? Will you be slathering your bottom with Booty Balm this summer?