Entertainment » Television

’The Boing Show’ All-Underwear (Audience, Too!) Cute-Boy Gameshow

by Steve Weinstein
EDGE Media Network Contributor
Tuesday Jan 31, 2012

What do you call a TV show in which hot young guys strip down to their underwear and do increasingly gross and dangerous stunts? No, it's not "Jackass."

The back-room glory hole's answer to Peter Pan, New York promoter Daniel Nardicio is teaming up with the men of Dirty Boy Video to bring you "The Boing Show." If you needed any more proof that television is as dead as Lucille Ball and Jackie Gleason, and that all of the hot twentysomethings have migrated to the Web (on their iPhones, of course), "The Boing Show" will be Web-only.

Three contestants chosen totally on the basis of how cute they are (isn't it refreshing to see someone honestly looksist these days?) will compete in their underwear for prizes ranging from a week on Fire Island (don't get too excited; it's in June. The runner-up gets two weeks. Da-dump-dump.), to one year's worth of free underwear (no more filching at the Laundromat!), bottles of Balls Vodka (yes, there is now a Balls Vodka. What's next? Crotch Rum?) or $500. That's the grand prize.

OK, so it's not "Wheel of Fortune." But here's the catch: The entire audience present at the Brooklyn. N.Y., taping will be in their underwear as well. And face it: Would you really want to see what the "Wheel of Fortune" audience members look like outside of their track suits? Let's put it this way: They don't make ZZ cups for bras.

The idea for the show came from the Dirty Boy manager, who wanted to do something more mainstream. Nardicio has been doing webcasts from a studio on New York's Lower East Side and, in the summer, from Fire Island, where he hosts a wildly successful weekly underwear party. He also toured the country in a bus that included every one of Rick Santorum's worst nightmares.

He's also been pitching shows right and left, although his Warholian 15 minutes may have occurred when he made headlines as the marketing manager for the revamp of Playgirl. During the 2008 presidential campaign, Nardicio managed to snag and snap the most famous man-snake in the United States when he persuaded Levi Johnson, baby daddy to then GOP vice-presidential candidate Sarah Palin's grandchild, to show his own johnson for some nudies.

"The Boing Show" will be filmed in the House of Yes, a theater space in Brooklyn's own hiptopia neighborhood, Williamsburg. If you can't figure out the reference to the word "Boing," then you probably wouldn't be a good fit as one of the fifty near-nude audience members.

With an open bar, and everyone down to their skivvies, Nardicio expects the action to get somewhat, er, raucous. But the three young men chosen will not merely be pretty faces. Oh, no: There will be a question posed to each, a la "Jeopardy." We hope at least one of them tops the answer a beauty pageant contestant recently gave to an intellectual question. When asked who was her favorite interior designer, she replied, "Ethan Allen."

Well, even if they don't know how many protons are in a hydrogen atom, these contestants are sure to be well-chosen specimens. Nardicio is one of the most notorious connoisseurs of young male flesh this side of "Twilight." Predictably, the second challenge will be something that gets guys in hot spots, like tied up in a sack.

Give Nardicio credit. Dude has a calling: "My niche is sexy boys in underwear."

Mother Theresa he ain't.

Go to the show's website for more information. Nardicio hasn't set a start date yet, but expects the first taping soon.

Steve Weinstein has been a regular correspondent for the International Herald Tribune, the Advocate, the Village Voice and Out. He has been covering the AIDS crisis since the early '80s, when he began his career. He is the author of "The Q Guide to Fire Island" (Alyson, 2007).


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